"U Are What You Tweet Dot Com - Using Social Media to Win at Everything" by Jennifer drJ Thibeaux is a must read book that breaks down the mechanics of social media and underscores why you absolutely must learn the game, and be in the game to win. There is no more visible social media tool right now than Twitter these days as world leaders, major corporations, celebrities, and the like use the platform to communicate. Just because you can click on the tool, doesn't mean you'll be successful. In this book we'll cover all of the ins and outs of building a social media profile and presence. As an added bonus we'll take a deep dive into our best secrets, tips, and lessons about Twitter. Don't let the tweetie bird beat you! Social media can be your best tool in the online world when you know how to use it.