Authored by Jennifer "drJ" Thibeaux, mastering social media marketing and branding is the single-most critical step an entrepreneur and/or business can execute. While most people see the simplicity in social media as posting, adding pictures, sharing, likes, and retweets, there is so much more to it. A social media platform is a complex software tool, designed by a slew of software engineers and developers that is simply broadcast and made available over the internet.
We mistakenly think that because of the ease of use of the tool that the inner workings are simple. Understanding the algorithm and how to use it to your marketing advantage can make the difference between staying in business and closing up shop. In this book we explore the strategies for success to identify your audience through social media; identify strategies that support your overall business goals; build marketing lists for short and long-term sales cycles; the power of content and sharing, scaling up through target marketing, and investment using profits of your marketing results. We take the mystery out of social media marketing and go straight to the good stuff - the information you need to be successful.